What is a social media political campaigning and how it increases social

Setting social media campaign goals

A  social media political campaign should focus on a singular political goal, whether it’s on Facebook or Instagram. Common goals for social media political campaigns include:

  • Getting feedback from users.
  • Building email marketing lists
  • Increasing website traffic
  • Improving overall political brand engagement
  • Directly auditing the audience.
  • Getting views from the audience.
  • Setting up your goal bassing on audience comment statistics

Goals must be discrete and measurable. Before a campaign, obtain a baseline measure of your targeted metric so you can track changes and performance throughout the campaign and beyond. Goals are shaped by the means, the message and the target audience. Different demographics also have varying preferences for social media platforms, so pick the platform suited to your target audience.

Building a social media Political campaign

Before starting a campaign, have in place all of the tools for tracking metrics. There are several free social media marketing apps that track shares, retweets, likes, and keywords associated with your campaign. Services such as HootSuite, Social Mention, and Addictomatic integrate with your social media accounts to determine who is seeing your social media posts and how they’re responding.

Once a baseline is established, define goals and schedule a definitive timeline for the campaign. Having firm start and end dates is important, both for

a) keeping costs and mission creep in check, and

b) comparing performance pre-and-post campaign.

Social media campaign best practices

  • Action-gate – ask users to interact with social media posts. Invite them to ask questions, take polls, provide reviews, enter contests and join mailing lists.
  • Provide incentives – give them a reason to provide information about themselves. Offer prizes, discounts and exclusive content in exchange for their attention and information
  • Proactively engage throughout the campaign – answer and address critique quickly and reinforce positive interactions with personal attention.
  • Promote across all social media accounts, even if the campaign is focused on one platform (e.g. Facebook).
  • Adapt the look and messaging of your entire online presence to reinforce the campaign. Include campaign branding and language on headers, landing, and home pages.
  • Carefully monitor performance and adjust strategy if needed.

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